Coronavirus Outbreak (Covid 19)
What are people buying online given the current state of the COVID-19 outbreak? Below we take a look at some of the most common purchases, and provide insight into what is driving the uptick for these products online.
Online shopping surges for COVID-19 virus protection
Both officials and medical experts are encouraging Americans to take action and keep their hands clean and away from their faces. And Americans are listening. Ecommerce purchases of the virus protection category of products such as hand sanitizers, gloves, masks and antibacterial sprays have surged by 817%, according to Adobe’s analysis.
People are stocking up on meds online
With countries now putting in place COVID-19 travel restrictions to minimize the spread of the virus, U.S. consumers are stocking up on over-the-counter meds, most likely to be prepared in case they do catch the virus and need to self quarantine. Adobe’s analysis of eCommerce transactions found that purchases for cold, cough & flu products have increased 198%, while online purchases for pain relievers increased 152%.
Even toilet paper is being purchased online
Brick and mortar retailers in both the U.S. and Canada are reportedly limiting the amount of toilet paper patrons can buy. No wonder online purchases for toilet paper have spiked by 186%, according to the Adobe data.
Online shopping to fill the pantry
Similar to toilet paper, non-perishable foods such as canned goods and shelf-stable items (think: oatmeal, rice, pasta) are common staples in emergency preparation. It’s no surprise that online purchases of these items are up—69% and 58%, respectively.
“Right now, as consumers increasingly use digital methods to prepare for a possible emergency, retailers need to ensure smooth, frictionless, and fast experiences on their eCommerce websites and mobile applications,” Smith said. “Meeting your customers’ needs and expectations at a time like this is imperative: it could either make or break your brand.”